I don’t get it. DSPs are demand-side platforms… but only demand of the Display kind. And only the Display of the non-Facebook kind. And the non-guaranteed kind. And only the remnant that’s allowed to flow through to the networks by the SSPs…

Are you a DSP? Really?

So it’s basically DSPs for small values of D?

In reality, it’s kind of silly for a fledgling industry like ours to have such fragmentation of terminology already.

Who’s building a DSP for real? That is, a platform that aggregates and optimizes demand of different kinds of media, and optimizes across all of them?

(Lexity is, but only for small businesses – who’s doing it for the big guys?)

Amit