Google takes its first step in competing with Alibaba

Is there any other way to interpret this ‘test’?

Google launches Google Supplier Director Beta to connect companies with suppliers in China

Alibaba’s core business is all about B2B commerce, especially China-based B2B commerce. Given how aggressive Google has recently been about shutting down businesses that are not core to its long-term strategy, it’s instructive to note that this project got greenlighted.

It’s perfectly within their MO, of course – build a basic version of a competitor’s core product, and make it free. Have they bit more than they can chew this time? Is this really just a test? Time will tell.



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