reCaptcha was a very interesting acquisition by Google in 2009 – at that time, they put the team to work on connecting reCaptcha with the immense Google Books digitization project.

Fast forward to today, and thanks to the Local and Mobile revolution, Google has a new digitization challenge to overcome. How do you connect street addresses with the imagery acquired via Google Street View?

Well, a picture speaks a thousand words:

Google is now crowdsourcing its Street View interpretation project to the entire world. Brilliant!

– Amit