We founded Lexity two years ago to build a different kind of an advertising/marketing company. While we’ve iterated our product, tried different pricing models, and watched experiments become full-fledged products in their own right – the core principles underlying Lexity haven’t changed.
We’re a fat startup – not measured by dollars in the bank (though we have a few), but by the grandness of the ambition, rigorous thought process, and relentless progress towards a clearly articulated goal. We believe that fundamental disruption in an industry as huge and well-established as advertising can’t come from feature companies (Dave McClure be damned).
In this post, I lay down some of our guiding principles – not only what we do, but as importantly, what we don’t do. All out in the open – for your feedback!
The complete list
- Small retailers first
- eCommerce first
- Simple, simple, simple
- Fair, affordable, upfront pricing
- Full transparency on ROI – and in real time
- Complete solutions for every ad channel
- Customized multi-channel marketing
- Relentless automation
- Bonus: Global ground-up