A layperson’s explanation of rel=nofollow: Twitter’s stuck, but Google’s being coy

While Google has the full right to build a product that serves its business interests, it’s intellectually dishonest to imply, via technical jargon, that it’s somehow Twitter’s fault that their links don’t show up in Google’s ‘social’ search.

I haven’t (yet) seen a good layperson explanation of what all this ‘rel=nofollow’ business is, so I’ll start with some background. Feel free to skip to the end if you’re an SEO expert 😉

So, what’s this rel=nofollow thing? (aka, what’s Google talking about?)

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