8+1 principles that guide Lexity (aka, why we are the way we are)

We founded Lexity two years ago to build a different kind of an advertising/marketing company. While we’ve iterated our product, tried different pricing models, and watched experiments become full-fledged products in their own right – the core principles underlying Lexity haven’t changed.

We’re a fat startup – not measured by dollars in the bank (though we have a few), but by the grandness of the ambition, rigorous thought process, and relentless progress towards a clearly articulated goal. We believe that fundamental disruption in an industry as huge and well-established as advertising can’t come from feature companies (Dave McClure be damned).

In this post, I lay down some of our guiding principles – not only what we do, but as importantly, what we don’t do. All out in the open – for your feedback!

The complete list

  1. Small retailers first
  2. eCommerce first
  3. Simple, simple, simple
  4. Fair, affordable, upfront pricing
  5. Full transparency on ROI – and in real time
  6. Complete solutions for every ad channel
  7. Customized multi-channel marketing
  8. Relentless automation
  9. Bonus: Global ground-up

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