Facebook vs Google+: How incumbent companies are fighting a battle of vision

Anything that’s a something of something isn’t anything of anything. – Lisa Simpson

Teaching a young puppy new tricks.

It’s remarkable that Facebook recognizes that it’s responsible for defining the Vision for social networking – and understands in a very deep way that the product it ships is merely a manifestation of this vision. This remarkable self-realization will be the core issue Google+ will have to grapple with.

Products are merely manifestations of Company Visions

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